Behind the Brand

Founder & Lead Curator of SoChic Travel

Mercedes B. is a luxury travel curator, group travel specialist, and the visionary founder of SoChic Travel, a boutique travel agency designed for travelers who crave elevated, curated, and unforgettable experiences. With six years in the travel industry — and a lifelong passion for exploring the world — Mercedes has built a brand rooted in luxury, connection, and intention. Through SoChic Travel, she curates high-end group trips, destination celebrations, and bespoke travel experiences that blend style, culture, and relaxation. Whether it’s a girls’ getaway, milestone birthday, destination wedding, or luxury retreat, Mercedes ensures every journey is thoughtfully planned so her clients can simply pack their bags and enjoy the experience. More than just a travel agent, Mercedes is a true travel curator — blending expertise, creativity, and personal touch to design journeys that feel as chic as they are seamless. Her mission is simple: to help travelers see the world in style, with confidence, and without the stress of planning.